I created a logo animation featuring motion graphics for the brand Bubbaloo, a popular Latin American bubble gum produced by Canderaria. Bubbaloo is known for its small pieces of gum with a liquid center. My animation incorporates the brand's color palette and flavors, reflecting extensive research into its visual identity. The brand’s mascot, a playful cat, is also prominently featured in the animation, as well as liquid transitions making reference for the liquid inside the bubblegum, its mark and signature.
I approached the design with a fun and imaginative style, envisioning the world through the eyes of a child or the whimsical universe of the cat, bringing a lively and engaging energy to the brand’s visual representation.
StoryBoard and slides were designed in Adobe Illustrator, for then to be animated in After effects.