Kunoka - Motion Graphics Advertisement
This project entailed the creation of a dynamic motion graphics advertisement to herald the exciting collaboration between shoe brand Kunoka and esteemed Belgian Influencer Ankatrien. The collaboration featured two distinctive sneakers, catering to both adults and children, embodying a "like mother, like daughter" ethos. Drawing inspiration from Ankatrien's vibrant and artful car, the adult sneaker adopted its captivating gradient colors, while the kids' version incorporated playful characters reminiscent of the car's illustrations. The animation aimed to encapsulate the vivacity and joviality that defined this unique partnership.

Objective: The primary objective was to generate anticipation and enthusiasm for the Kunoka x AnKatrien collaboration. By infusing the animation with the same exuberance that characterized the collaboration, we sought to create an engaging and memorable visual experience for the audience.
Challenges: Balancing the energetic and spirited essence of the collaboration with the technical intricacies of motion graphics posed a creative challenge. Ensuring that the animation seamlessly integrated the jumping characters with the sneakers demanded precise execution.

Solution: Through meticulous design and animation, we brought the vision to life. The animation featured animated characters gleefully leaping into the sneakers, embodying the contagious spirit of the collaboration. Careful attention was paid to the fluidity of movement, ensuring a seamless transition between characters and footwear.
Design Process: The process commenced with a detailed analysis of Ankatrien's car, dissecting its vibrant palette and distinctive illustrations. We then translated these elements into the sneaker designs, adhering to the adult version's gradient colors and infusing the kids' version with whimsical characters. The animation was meticulously crafted using industry-leading software to achieve the desired effect.

Tools Used: The animation was created using industry-standard software, including Adobe After Effects and Adobe Illustrator, to ensure precision and high-quality motion graphics.
The Kunoka x Ankatrien Launch Animation successfully captured the essence of the collaboration, generating widespread excitement and interest. The animation not only showcased the unique features of the sneakers but also conveyed the playful and spirited nature of the partnership. This project highlighted the power of motion graphics in conveying a brand's message and capturing the essence of a collaboration. It underscored the importance of aligning visual elements with the core identity of the collaborators, resulting in a dynamic and engaging promotional piece.






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