This project was designed to attract last-minute prospective students eager to enhance their creative skills. By portraying CAD as a place where inspiration meets relaxation, the campaign offers a welcoming environment for students ready to dive into their potential. Initially, we considered detailed 3D modeling but chose AI to generate the inflatable elements, saving time while focusing on the artistic composition. Final touches were made in Photoshop to ensure the desired outcome. The design was also created to be easily adaptable across various platforms, maximizing its impact both online and offline.
Bellow you can find some of the images generated by AI.
Since the images generated by AI didn’t fully match my vision or the prompts I provided, I used Photoshop to manipulate and refine them to achieve the desired outcome until reach my goal.
The idea was to create a top-view image with a clean pool background and the logo's letters on separate layers, allowing for easy adjustments to different ratios. This approach ensures the same artwork can be effectively used across various marketing platforms, both online and offline, as you can see on the mockups bellow.
